AI at the heart of the beautiful game

The Premier League is a global phenomenon, boasting 1.8 billion fans across every continent, culture, and language. The league is evolving to meet the needs of its global fans. At the heart of this transformation is Microsoft technology, bringing trusted cloud and AI innovation to transform how billions of fans globally engage with the league they love.

In a fragmented digital landscape, the Premier League is reimagining how fans connect with the game. In a world of endless content, fueling their passion means chasing it from different platforms and content providers, making it more challenging for fans to stay connected. Fans expect personalized experiences that cater to their unique interests. With Microsoft’s technology, the League is building a unified, intelligent platform that brings fans closer to what matters most to them. Whether that’s recommendations for their Fantasy Premier League team or pouring through their favorite club’s stats throughout history.

At its core, the partnership between Microsoft and the Premier League is about redefining the fan experience and revolutionizing league operations through cutting-edge technology. From personalized content for every fan to streamlined internal processes, Microsoft’s comprehensive suite of tools is helping the Premier League evolve and thrive in the modern digital landscape.

With the full power of Azure, AI, Copilot, Microsoft 365, Power Platform and Security, we’re delivering one of the most significant technology transformations in Premier League history. Together, we’re building the leading media, data, and AI platform in global sport – one that redefines how fans engage, how clubs grow, and how the Premier League thrives.

Living, intelligent content

From over 30 seasons of stats and 300,000 articles to 9,000 videos and 380 live matches with real time data per season, Microsoft and the Premier League are turning legacy into living intelligent content that’s translated, personalized, and delivered in real time so fans can engage in their own way.

Microsoft is helping the Premier League build a breakthrough digital fan platform using Azure AI Foundry and agentic architecture, which have inspired the Premier League to imagine a new fan experience with groundbreaking functionality.

But it isn’t just about engagement, it’s about evolution. Microsoft is helping the Premier League scale innovation, and empower its workforce with secure, intelligent tools. The result is a richer, more personal connection for fans; a scalable, sustainable business for the league; and a showcase for Microsoft’s ability to turn what’s expected into what’s possible.

Machine learning meets matchday

With Microsoft AI at its core, the Premier League Companion is a conversational AI that reasons through player and match data throughout league history into personalized content that highlights what each fan cares about most, reflecting the diversity of its global fanbase.

For fantasy managers passionate about team building, the Fantasy Premier League Companion brings together live and historical data, personalized team context, and clear trade-offs to help millions of managers understand their gameweek better. Powered by Microsoft cloud and AI, it demonstrates how unified data can make information easier to access and act on.

A vision for powering tomorrow’s sports

Together, Microsoft and the Premier League are aiming to build the most advanced media, data, and AI platform in global sports—one that empowers fans, drives innovation, and sets a new benchmark for how technology can elevate the game.