Meet your matchday companion
Being a fan is personal. It’s the moments that make you fall in love with the sport. The debates that start in the group chat and spill over into the pub. The legends you revere and the rising stars you champion. The tickets you save. The decades of history you carry with you as today’s games unfold. No two fans see it the same way. And that’s what makes being a fan personal.
You want to stay close to all of it. To every match and every moment. And the more you love the game, the more you want the full story. But you’re drowning in a sea of stats, scrolling through endless feeds, and trying to piece everything together from a dozen different sources. The passion is there, but the clarity is missing. What if you could cut through the noise and dive into what truly matters?
Presenting the Premier League Companion powered by Copilot—bringing you closer to the game than ever before, with decades of exclusive data and Microsoft AI-powered, personalized insights, all in the Companion.
Fuel every debate with Open Prompt
We put the Companion in the hands of super football fans Sharky and his SDS crew as they tackle some of the Premier League fans’ favorite debates.
When Fu Izzy argues that Michael Owen doesn’t get the respect he deserves, Sharky pulls up his Companion and asks for Michael Owen and Thierry Henry’s first-season stats. From there, the debate ignites. Instantly, Copilot cuts through decades of data to reveal that in their debut seasons, Owen racked up 18 goals and 12 assists, while Henry secured 17 goals and 8 assists.
With the new Open Prompt feature, fans can query the Companion directly—settling debates not by opinion, but by official, sourced data. By what actually happened.
Make the game yours
While winning debates is a thrill, the true magic of the Premier League Companion lies in its deep personalization. This isn’t a one-size-fits-all news feed. The Companion learns who you’re loyal to, which players matter to you, what kind of content you actually want to see—and it keeps getting better at it. The more you use it, the more it evolves to feel like it was made just for you. Because it was.
When the conversation turns to underrated players, Sharky throws out another name: Wilfried Zaha. Within seconds, the Companion pulls up Zaha’s Premier League record at Crystal Palace with the exact stats he needs—68 goals, 29 assists and 305 appearances—backing up his point immediately. Armed with the hard facts, Sharky lives up to his name.
Unlock 30 years of history
Want to relive when your favorite player peaked? Done. Want to see how today’s rising stars compare? Done. The Premier League is built on a foundation of unforgettable moments and legendary players, and Premier League Companion unlocks it all. It’s a way to bridge what you loved about the game growing up with what’s happening right now. Past and present. Side by side. It’s how you fall in love with the game all over again.
If you want to unearth incredible stats on cult favorites like Michu, who was a top-five scorer in the 2012/13 season, or confirm the details of Dimitri Payet’s incredible free-kick record—Premier League Companion makes it possible. You can even dig into the deep cuts, like identifying David James as the English goalkeeper with the most clean sheets in Premier League history. For new fans, it’s the perfect on-ramp to the league’s rich history. For lifetime supporters, it’s a chance to see the moments they cherish in a whole new light, and continue to fall in love with the game in a whole new way.
Whether you’re a lifelong fan or just getting into the league, the Premier League Companion is built for you. Settle debates with instant answers. Relive iconic moments from the archives. See today’s game through a smarter lens with AI-powered insights.
The future of fan engagement
This is what’s possible when Microsoft Azure Cloud and AI turn your complex datasets into personal connections at scale. It’s a blueprint for how modern businesses can learn to create authentic, personal connections with the power of Microsoft technology. The same tools that are redefining fandom for billions are ready to redefine what’s possible for any organization. Your fandom is personal. Now, the experience is too.
