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Sports

Changing the game

Get closer to the action in sports with AI—from smarter plays to real-time stats, athletes and fans have new ways to play

AI at the heart of the beautiful game

Changing the Game
Premier League introduces a new intelligence engine for every fan touchpoint
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Fan favorites

Beyond the track

Changing the Game
In Formula One racing, every millisecond counts. BWT Alpine F1® Team is keeping pace with innovation to push their performance on and off the track.
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Changing the Game

Cheer on Special Olympics USA!

Competing at the Special Olympics World Winter Games Turin 2025 this March is a dream come true for athletes. Send a message of encouragement with Microsoft Copilot to cheer them on  their way.

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CHANGING THE GAME

Casting confidence

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Special Olympics athletes are fostering inclusivity, bold risk-taking, and universal confidence through e-sports.

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Sports + STEM

Race into STEM

Formula 1 has achieved explosive growth with millions of fans worldwide, but the field remains predominantly male, with women underrepresented within Formula 1 teams. That’s why Microsoft joined forces with BWT Alpine F1® Team and their Rac(H)er initiative to support the inclusion of women in motorsports.

BWT Alpine F1® Team and Microsoft launched the Race Into STEM program—an ongoing effort featuring numerous global events. The program also includes a digital platform that provides youth with resources for enhancing their knowledge through STEM activities related to motorsports.

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