Sports
Changing the game
Get closer to the action in sports with AI—from smarter plays to real-time stats, athletes and fans have new ways to play
Fan favorites
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A game-changing opportunity
Changing the GameGreen Bay, WI becomes America’s startup springboard while hosting the NFL Draft
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Pushing the game forward
Changing the GameThe Billie Jean King Cup by Gainbridge is serving up better women’s tennis stats with tech
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Surprising fans one metric at a time
Changing the GameLaLiga turns the technical prowess of players into dynamic data to take fans deeper into the game.
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Beyond the track
Changing the GameIn Formula One racing, every millisecond counts. BWT Alpine F1® Team is keeping pace with innovation to push their performance on and off the track.
Changing the Game
Cheer on Special Olympics USA!
Competing at the Special Olympics World Winter Games Turin 2025 this March is a dream come true for athletes. Send a message of encouragement with Microsoft Copilot to cheer them on their way.
Casting confidence
Special Olympics athletes are fostering inclusivity, bold risk-taking, and universal confidence through e-sports.
Race into STEM
Formula 1 has achieved explosive growth with millions of fans worldwide, but the field remains predominantly male, with women underrepresented within Formula 1 teams. That’s why Microsoft joined forces with BWT Alpine F1® Team and their Rac(H)er initiative to support the inclusion of women in motorsports.
BWT Alpine F1® Team and Microsoft launched the Race Into STEM program—an ongoing effort featuring numerous global events. The program also includes a digital platform that provides youth with resources for enhancing their knowledge through STEM activities related to motorsports.
