AI at the heart of the beautiful game
The Premier League is a global phenomenon, boasting 1.8 billion fans across every continent, culture, and language. The league is evolving to meet the needs of its global fans. At the heart of this transformation is Microsoft technology, bringing trusted cloud and AI innovation to transform how billions of fans globally engage with the league they love.
In a fragmented digital landscape, the Premier League is reimagining how fans connect with the game. In a world of endless content, fueling their passion means chasing it from different platforms and content providers, making it more challenging for fans to stay connected. Fans expect personalized experiences that cater to their unique interests. With Microsoft’s technology, the League is building a unified, intelligent platform that brings fans closer to what matters most to them, on their terms.
At its core, the partnership between Microsoft and the Premier League is about redefining the fan experience and revolutionizing league operations through cutting-edge technology. From personalized content for every fan to streamlined internal processes, Microsoft’s comprehensive suite of tools is helping the Premier League evolve and thrive in the modern digital landscape.
With the full power of Azure, AI, Copilot, M365, Power Platform and Security, we’re delivering one of the most significant technology transformations in Premier League history. Together, we’re building the leading media, data, and AI platform in global sport – one that redefines how fans engage, how clubs grow, and how the Premier League thrives.
With the AI-powered assistant, fans can receive personalized insights in real time that include stats and videos of plays.
Living, intelligent content
From over 30 seasons of stats and 300,000 articles to 9,000 videos and 380 live matches with real time data per season, Microsoft and the Premier League are turning legacy into living intelligent content that’s translated, personalized, and delivered in real time so fans can engage in their own way.
Microsoft is helping the Premier League build a breakthrough digital fan platform using Azure AI Foundry and agentic architecture, which have inspired the Premier League to imagine a new fan experience with groundbreaking functionality.
But it isn’t just about engagement, it’s about evolution. Microsoft is helping the Premier League scale innovation, and empower its workforce with secure, intelligent tools. The result is a richer, more personal connection for fans; a scalable, sustainable business for the league; and a showcase for Microsoft’s ability to turn what’s expected into what’s possible.
Machine learning meets matchday
With Microsoft AI at its core, the Premier League Companion is transforming into a dynamic, AI-powered assistant that offers fans real-time insights and personalized content, reflecting the diversity of its global fanbase.
Later this season fans can look forward to an enhanced experience with a variety of new features. These include generative AI for creating personalized video packages, multi-language content, and an AI-powered Fantasy Premier League assistance manager. With these options, fans will also be able to access real-time statistics and insights, immersing them directly into the game.
A vision for powering tomorrow’s sports
Together, Microsoft and the Premier League are aiming to build the most advanced media, data, and AI platform in global sports—one that empowers fans, drives innovation, and sets a new benchmark for how technology can elevate the game.
