{"id":44775,"date":"2026-06-15T05:00:00","date_gmt":"2026-06-15T12:00:00","guid":{"rendered":"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=44775"},"modified":"2026-08-19T10:26:22","modified_gmt":"2026-08-19T17:26:22","slug":"o-poder-da-escuta-ativa","status":"publish","type":"stories","link":"https:\/\/unlocked.microsoft.com\/pt-br\/o-poder-da-escuta-ativa\/","title":{"rendered":"O poder da escuta ativa"},"content":{"rendered":"\n    <div id=\"block_d14d43f98c178b2be1922c68aaccb06c\" class=\"js-card js-full-width-feature fullwidth-feature fullwidth-feature--f-right fullwidth-feature--overlay-ultradark theme-overlay transition--media\" style=\"\">\n        <!-- Scrim -->\n                    <div class=\"fullwidth-feature__scrim\"><\/div>\n        \n        <div class=\"fullwidth-feature__wrapper js-full-width-feature-wrapper\">\n                        <div class=\"fullwidth-feature__header-wrapper transition--in-up js-full-width-feature-header\">\n\n                <!-- Heading -->\n                            <h1 class=\"fullwidth-feature__header fullwidth-feature__header__size-h2 \">\n                        O poder da escuta ativa                        <\/h1>\n        \n                <!-- Eyebrow -->\n                \n                <!-- Author -->\n                \n            <\/div>\n            <div class=\"fullwidth-feature__excerpt-wrapper transition--in-up js-full-width-feature-excerpt\">\n\n                <!-- Excerpt -->\n                            <div class=\"fullwidth-feature__excerpt\">\n                                    Uma abordagem mais humana est\u00e1 transformando o cuidado com a sa\u00fade da mulher                                <\/div>\n        \n                <!-- CTA -->\n                \n                <!-- Download CTA -->\n                \n            <\/div>\n        <\/div>\n\n        <!-- Media -->\n        \n<div class=\"unlocked-media media-video js-media-video media--no-radius 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.35547 9.06274H3.41797V22.0002H7.35547V9.06274Z\" fill=\"currentColor\"\/><path d=\"M16.9197 9.06274C14.668 9.06274 14.0436 9.80074 13.543 10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6aa588b368139\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6aa588b36822a\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_3239e0235456c76932c4d0a5bf018ad2\"\n    class=\"publication-date \">\n    <p class=\"publication-date__text\">junho 15, 2026<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6aa588b3687fe\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6aa588b3689ab\"\n    class=\"rich-text transition--in-up \">\n    <p class=\"unformatted\"><span data-teams=\"true\">Descubra como a IA pode transformar o futuro da sa\u00fade<\/span><\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6aa588b368f00\"\n    class=\"spacer spacer-1 spacer-mobile-0 spacer--desktop-only\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_a994dc0995c46be5ced18a9ba5529508\"\n    class=\"transition--in-up \">\n        <a href=\"https:\/\/info.microsoft.com\/ww-landing-ai-for-better-health.html?lcid=en-us\" class=\"unlocked-button unlocked-button--generic unlocked-button--generic__secondary\" target=\"_blank\" aria-label=\"\" >\n    Saiba mais            <span class=\"unlocked-button__icon\"><svg class=\"svg-icon\" width=\"14\" height=\"14\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.6878 1.60986C1.6878 1.19565 2.02359 0.859863 2.4378 0.859863H13.0706C13.3849 0.859863 13.6397 1.11468 13.6397 1.429V12.1188C13.6397 12.533 13.3039 12.8688 12.8897 12.8688C12.4755 12.8688 12.1397 12.533 12.1397 12.1188V3.42052L1.95036 13.6099C1.65747 13.9028 1.1826 13.9028 0.889705 13.6099C0.596812 13.317 0.596811 12.8421 0.889705 12.5492L11.079 2.35986H2.4378C2.02359 2.35986 1.6878 2.02408 1.6878 1.60986Z\" fill=\"currentColor\"\/><\/svg><\/span>\n        <\/a>\n<\/div>\n\n<\/div>\n\n\n<div id=\"block-column_6aa588b36a85f\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6aa588b36a67f\"\n    class=\"rich-text transition--in-up \">\n    <h6 class=\"--h6\">Quando um paciente se senta para conversar com um cl\u00ednico geral sobre sua sa\u00fade, a sensa\u00e7\u00e3o de que o tempo \u00e9 curto costuma ser evidente. Com poucos minutos para explicar os sintomas, esclarecer d\u00favidas e chegar a um diagn\u00f3stico, a consulta pode parecer mais um procedimento de rotina do que um momento de escuta ativa e acolhimento.<\/h6>\n<p>Al\u00e9m disso, com o aumento da carga de trabalho e das exig\u00eancias de documenta\u00e7\u00e3o cl\u00ednica, os profissionais de sa\u00fade precisam dividir a aten\u00e7\u00e3o entre o paciente e a tela do computador.<\/p>\n<p>Sem tempo suficiente para expressar tudo o que sentem, muitas vezes minimizando os pr\u00f3prios sintomas, muitos pacientes deixam a consulta com a sensa\u00e7\u00e3o de n\u00e3o terem sido plenamente compreendidos ou acolhidos, especialmente quando n\u00e3o encontram as respostas que procuram.<\/p>\n<p>O impacto \u00e9 ainda maior entre as mulheres. Embora vivam mais, elas passam mais tempo enfrentando problemas de sa\u00fade. Seus sintomas s\u00e3o frequentemente desconsiderados, resultando em diagn\u00f3sticos equivocados ou ausentes, devido \u00e0s limita\u00e7\u00f5es do sistema, \u00e0 falta de investimento, \u00e0s lacunas no conhecimento cient\u00edfico e a modelos de cuidado que ainda n\u00e3o refletem plenamente suas experi\u00eancias. Essas disparidades revelam um desafio persistente na sa\u00fade atual: muitas mulheres ainda n\u00e3o se sentem verdadeiramente ouvidas.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_6aa588b36b5a6\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div id=\"block_6aa588b36b753\" class=\"feature-scroll js-feature-scroll \">\n    <div class=\"container\">\n        <div class=\"row feature-scroll__content-wrapper \">\n            <div class=\"col-md-8 col-xxl-9 \">\n                <div class=\"feature-scroll__media-wrapper js-feature-scroll-media feature-scroll__media-wrapper--1-1\">\n                    <div class=\"feature-scroll__media feature-scroll__media js-card\">\n                                                    <div class=\"feature-scroll__video-player feature-scroll__video-player--is-vertical-video\">\n                                \n<div id=\"block_6aa588b36b753\" class=\"video-player\">\n    <div id=\"videoplayer-3\" 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       <div class=\"feature-scroll__excerpt-wrapper\">\n                                            <div class=\"feature-scroll__excerpt rich-text\"><h3 class=\"--h4\">Uma oportunidade de mudan\u00e7a<\/h3>\n<p>Com mais de duas d\u00e9cadas de experi\u00eancia como assistente m\u00e9dica, Andrea Barrett conhece os desafios e as desigualdades da sa\u00fade, mas tamb\u00e9m v\u00ea oportunidades de transforma\u00e7\u00e3o. Como Consultora principal de solu\u00e7\u00f5es de sa\u00fade da Microsoft, sua experi\u00eancia influenciou sua vis\u00e3o sobre o papel da IA no cuidado aos pacientes. Para ela, o maior desafio \u00e9 o tempo e o que se perde quando ele \u00e9 escasso. Ouvir verdadeiramente os pacientes \u00e9 essencial, mas muitas vezes acaba ficando em segundo plano. Solu\u00e7\u00f5es como o Dragon Copilot ajudam a devolver aos profissionais esse tempo e aten\u00e7\u00e3o.<\/p>\n<p>O Dragon Copilot \u00e9 um assistente cl\u00ednico de IA que ajuda profissionais de sa\u00fade a registrar e agir com base nas conversas com pacientes em tempo real, liberando mais tempo para uma escuta atenta. Ao automatizar a documenta\u00e7\u00e3o cl\u00ednica e tarefas rotineiras, reduz as distra\u00e7\u00f5es das anota\u00e7\u00f5es manuais e permite que os profissionais se concentrem melhor no que os pacientes dizem e no que n\u00e3o conseguem expressar. Esse apoio \u00e9 especialmente importante na sa\u00fade da mulher, em que sintomas sutis podem ser facilmente ignorados ou mal interpretados.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cAo eliminar o peso da documenta\u00e7\u00e3o, devolvemos aos profissionais de sa\u00fade algo de valor inestim\u00e1vel: a aten\u00e7\u00e3o.\u201d<\/h6>\n<\/blockquote>\n<p>Ao reunir todo o contexto de cada atendimento e fornecer insights relevantes por meio de uma plataforma integrada, o Dragon Copilot ajuda os profissionais de sa\u00fade a obter uma vis\u00e3o mais completa dos pacientes. Sua arquitetura aberta permite a integra\u00e7\u00e3o de parceiros e extens\u00f5es de terceiros, levando informa\u00e7\u00f5es valiosas ao ponto de atendimento. Por exemplo, ferramentas de an\u00e1lise de voz da Canary, integradas ao Dragon Copilot, podem detectar sinais relacionados \u00e0 ansiedade, depress\u00e3o e outras condi\u00e7\u00f5es de sa\u00fade mental, contribuindo para interven\u00e7\u00f5es antecipadas e decis\u00f5es cl\u00ednicas mais embasadas.<\/p>\n<p>Criado como uma ferramenta de apoio com recursos de seguran\u00e7a integrados e supervis\u00e3o humana, o Dragon Copilot permite que os profissionais dediquem mais aten\u00e7\u00e3o \u00e0 escuta dos pacientes, favorecendo decis\u00f5es de cuidado mais precisas e experi\u00eancias mais personalizadas. Em escala, a solu\u00e7\u00e3o pode contribuir para enfrentar desafios hist\u00f3ricos na sa\u00fade da mulher, transformando cada consulta em uma oportunidade de compreender melhor cada paciente e oferecer um cuidado individualizado. O Dragon Copilot segue evoluindo com a uni\u00e3o da inova\u00e7\u00e3o da Microsoft e das solu\u00e7\u00f5es de seus parceiros.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cOuvir verdadeiramente uma mulher e compreender o que ela sente \u00e9 essencial. A tecnologia deve fortalecer essa conex\u00e3o, n\u00e3o criar barreiras.\u201d<\/h6>\n<\/blockquote>\n<p>A vis\u00e3o de Andrea faz parte de uma mudan\u00e7a mais ampla, impulsionada pela Microsoft em parceria com a <a href=\"https:\/\/www.kearney.com\/industry\/health\/w-health\">Kearney,<\/a> uma consultoria global de gest\u00e3o que busca transformar a sa\u00fade sob a perspectiva das mulheres. Por meio da plataforma [w]Health, uma comunidade global de inova\u00e7\u00e3o e colabora\u00e7\u00e3o, as empresas trabalham para reduzir as desigualdades de g\u00eanero na sa\u00fade e criar modelos de cuidado mais alinhados \u00e0s necessidades das mulheres.<\/p>\n<\/div>\n                                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<div\n    id=\"block_6aa588b3a5305\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div id=\"block_6aa588b3a5ba0\" class=\"row row--space-between column__container mobile-column-gap-6 column--layout-40-60\">\n    \n<div id=\"block-column_6aa588b3a553c\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6aa588b3a54b3\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6aa588b3a598b\" class=\"column\">\n    \n\n<div\n    id=\"block_6aa588b3a5626\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Uma grande mudan\u00e7a<\/h3>\n<p>Por meio da <a href=\"https:\/\/www.bbc.com\/storyworks\/the-shift\/kearney-microsoft-technology-for-health\" target=\"_blank\" rel=\"noopener\"><em>The Shift<\/em><\/a>, uma iniciativa global em formato de s\u00e9rie documental criada em parceria com a HLTH e produzida pela BBC StoryWorks, essas realidades ganham visibilidade pelas vozes de profissionais de sa\u00fade, defensores da causa e das pr\u00f3prias pacientes. A s\u00e9rie mostra como barreiras estruturais, como a falta de tempo, vieses na pesquisa e na forma\u00e7\u00e3o profissional e sistemas de cuidado fragmentados, influenciam a forma como as mulheres s\u00e3o ouvidas, diagnosticadas e tratadas.<\/p>\n<p>A ideia de que decis\u00f5es de cuidado mais eficazes come\u00e7am com a escuta est\u00e1 no centro do [w]Health Tech Manifesto, desenvolvido pela Kearney em colabora\u00e7\u00e3o com a Microsoft. O manifesto destaca que a tecnologia, por si s\u00f3, n\u00e3o \u00e9 suficiente, mas, quando aplicada de forma estrat\u00e9gica e consciente, pode promover grandes mudan\u00e7as. Na educa\u00e7\u00e3o m\u00e9dica, na pesquisa e no atendimento, significa investir em solu\u00e7\u00f5es que ampliem a representatividade dos dados e ofere\u00e7am aos profissionais de sa\u00fade conhecimentos em constante evolu\u00e7\u00e3o. Essas inova\u00e7\u00f5es, que incluem treinamentos com IA, plataformas de dados de sa\u00fade e avan\u00e7os em diagn\u00f3stico, ajudam a construir um sistema de sa\u00fade mais justo e alinhado \u00e0s necessidades das mulheres.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_6aa588b3a5cbb\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div class=\"js-theme\" data-theme=\"analogous-dark-red\" aria-hidden=\"true\"><\/div>\n\n<div id=\"block_6aa588b3a6787\" class=\"feature-scroll js-feature-scroll \">\n    <div class=\"container\">\n        <div class=\"row feature-scroll__content-wrapper \">\n            <div class=\"col-md-8 col-xxl-9 offset-md-1 order-last\">\n                <div class=\"feature-scroll__media-wrapper js-feature-scroll-media feature-scroll__media-wrapper--1-1\">\n                    <div class=\"feature-scroll__media feature-scroll__media js-card\">\n                                                    <div 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srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-ashlee.jpg 948w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-ashlee-256x318.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-ashlee-480x596.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-ashlee-768x954.jpg 768w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-ashlee.jpg\"\n                                    width=\"948\"\n            height=\"1178\"\n                        class=\"\"\n            alt=\"Ashlee smiling and cradling a newborn baby wrapped in a purple and pink printed swaddle, standing in a modern white kitchen wearing an rust-orange sweater and pearl\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n            <\/div>\n           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src=\"https:\/\/www.youtube-nocookie.com\/embed\/XDZL-sAsWBY?playsinline=1&#038;modestbranding=1&#038;rel=0&#038;enablejsapi=1&#038;widget_referrer=https:\/\/unlocked.microsoft.com\/pt-br\/o-poder-da-escuta-ativa\/&#038;origin=https:\/\/unlocked.microsoft.com\/pt-br\/&#038;cc_load_policy=1&#038;cc_lang_pref=pt-br\"\n                frameborder=\"0\"\n                data-videoid=\"XDZL-sAsWBY\"\n                tabindex=\"-1\"\n                allowfullscreen\n                allow=\"fullscreen;\"><\/iframe>\n        <\/div>\n    <\/div>\n        <\/div>\n                            <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"transition--in-up col-md-14 col-xxl-13 order-first\">\n                <div class=\"feature-scroll__content\">\n                    <div class=\"feature-scroll__header-wrapper\">\n                                                            <\/div>\n                                <div class=\"feature-scroll__excerpt-wrapper\">\n                                            <div class=\"feature-scroll__excerpt rich-text\"><h3 class=\"--h4\">Mais tempo e aten\u00e7\u00e3o na sala de exames<\/h3>\n<p>Para profissionais como a Dra. Ashlee McCorkle-Jamieson, ginecologista e obstetra que atua em Atlanta, lidar com a falta de tempo faz parte da rotina. Equilibrar o cuidado aos pacientes com as exig\u00eancias de documenta\u00e7\u00e3o pode tornar mais dif\u00edcil manter uma escuta atenta, sobretudo em momentos sens\u00edveis que dependem de confian\u00e7a.<\/p>\n<p>O objetivo da Dra. Ashlee na \u00e1rea da sa\u00fade \u00e9 oferecer um atendimento materno de excel\u00eancia a mulheres com poucos recursos. Com o Dragon Copilot, ela sente que est\u00e1 mais pr\u00f3xima de alcan\u00e7ar esse prop\u00f3sito, tornando-se uma ouvinte muito mais atenta e eficaz.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cCom o Dragon Copilot, posso dedicar toda a minha aten\u00e7\u00e3o \u00e0s pacientes: fazer perguntas melhores, escutar com mais cuidado e estar de fato presente em cada consulta.\u201d<\/h6>\n<\/blockquote>\n<p>Ao registrar e resumir automaticamente as conversas cl\u00ednicas, a solu\u00e7\u00e3o permite que profissionais como a Dra. Ashlee deixem de se preocupar com anota\u00e7\u00f5es e voltem sua aten\u00e7\u00e3o para o paciente. Essa mudan\u00e7a sutil, mas relevante, ajuda a criar mais espa\u00e7o para uma intera\u00e7\u00e3o direta, perguntas mais direcionadas e respostas mais imediatas durante o atendimento. Para os pacientes, pode proporcionar uma experi\u00eancia mais atenta e acolhedora, um aspecto em que pesquisas e relatos de pacientes mostram que o cuidado com a sa\u00fade da mulher nem sempre tem sido consistente.<\/p>\n<p class=\"unformatted\">O maior objetivo da Dra. Ashlee \u00e9 contribuir para um futuro em que sua filha e as pr\u00f3ximas gera\u00e7\u00f5es de mulheres se sintam empoderadas. Ao ouvir verdadeiramente as necessidades de suas pacientes, ela sente que se aproxima desse prop\u00f3sito a cada dia.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cGostaria que as mulheres entendessem que merecem um m\u00e9dico que as ou\u00e7a. Que merecem um profissional que acredite no que elas dizem. Que as reconhe\u00e7a como pessoas valiosas e que ofere\u00e7a informa\u00e7\u00f5es claras e acess\u00edveis, para que possam tomar suas pr\u00f3prias decis\u00f5es sobre sa\u00fade.\u201d<\/h6>\n<\/blockquote>\n<\/div>\n                                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<div\n    id=\"block_6aa588b3d5a8d\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div class=\"js-theme\" data-theme=\"analogous-dark-red-orange\" aria-hidden=\"true\"><\/div>\n\n<div id=\"block_6aa588b3d5ddf\" class=\"feature-scroll js-feature-scroll \">\n    <div class=\"container\">\n        <div class=\"row feature-scroll__content-wrapper \">\n            <div class=\"col-md-8 col-xxl-9 \">\n                <div class=\"feature-scroll__media-wrapper js-feature-scroll-media feature-scroll__media-wrapper--1-1\">\n                    <div class=\"feature-scroll__media feature-scroll__media 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srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula.jpg 1512w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula-256x270.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula-480x506.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula-768x810.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula-1024x1080.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula-1440x1518.jpg 1440w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2026\/06\/womens-paula.jpg\"\n                                    width=\"1512\"\n            height=\"1594\"\n                        class=\"\"\n            alt=\"Woman named Paula with curly brown hair, wearing a dark quilted jacket and crossbody bag, standing on a riverside 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        aria-hidden=\"true\"\n                title=\"YouTube video, \"\n                width=\"100%\"\n                height=\"100%\"\n                src=\"https:\/\/www.youtube-nocookie.com\/embed\/hh4fy-BH-lA?playsinline=1&#038;modestbranding=1&#038;rel=0&#038;enablejsapi=1&#038;widget_referrer=https:\/\/unlocked.microsoft.com\/pt-br\/o-poder-da-escuta-ativa\/&#038;origin=https:\/\/unlocked.microsoft.com\/pt-br\/&#038;cc_load_policy=1&#038;cc_lang_pref=pt-br\"\n                frameborder=\"0\"\n                data-videoid=\"hh4fy-BH-lA\"\n                tabindex=\"-1\"\n                allowfullscreen\n                allow=\"fullscreen;\"><\/iframe>\n        <\/div>\n    <\/div>\n        <\/div>\n                            <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"transition--in-up col-md-14 col-xxl-13 offset-md-1\">\n                <div class=\"feature-scroll__content\">\n                    <div class=\"feature-scroll__header-wrapper\">\n                                                            <\/div>\n                                <div class=\"feature-scroll__excerpt-wrapper\">\n                                            <div class=\"feature-scroll__excerpt rich-text\"><h3 class=\"--h4\">Dedicado ao melhor atendimento<\/h3>\n<p>Por meio do movimento [w]Health, uma iniciativa colaborativa re\u00fane l\u00edderes do setor, profissionais de sa\u00fade e defensores da causa para repensar os sistemas de pesquisa e cuidado.<\/p>\n<p>Em Londres, Paula Bellostas Muguerza, fundadora do [w]Health, ajudou a transformar o movimento em uma comunidade global dedicada a reduzir as desigualdades de g\u00eanero na sa\u00fade. Sua trajet\u00f3ria, constru\u00edda em um setor predominantemente masculino ap\u00f3s crescer em uma fam\u00edlia de empreendedores na Espanha, a levou \u00e0 lideran\u00e7a da estrat\u00e9gia global de sa\u00fade e ci\u00eancias da vida na Kearney, onde atua para promover mudan\u00e7as por meio da colabora\u00e7\u00e3o.<\/p>\n<p>O alerta de sa\u00fade de Paula surgiu em um per\u00edodo de sobrecarga e esgotamento, quando, apesar das fortes dores de cabe\u00e7a, continuou trabalhando at\u00e9 que, durante uma reuni\u00e3o, apresentou sinais s\u00fabitos de paralisia facial, levantando a suspeita de um AVC. Ap\u00f3s ser levada ao hospital, as investiga\u00e7\u00f5es iniciais n\u00e3o apontaram uma causa clara, e nas semanas seguintes passou a enfrentar epis\u00f3dios neurol\u00f3gicos di\u00e1rios, com sintomas semelhantes \u00e0 paralisia e intensa desorienta\u00e7\u00e3o.<\/p>\n<p>Nesse per\u00edodo, Paula consultou diversos especialistas at\u00e9 receber o diagn\u00f3stico de enxaqueca hemipl\u00e9gica, uma forma rara de enxaqueca associada ao estresse, que a afastou do trabalho por seis meses e afetou sua autonomia em alguns momentos. A recupera\u00e7\u00e3o exigiu uma profunda mudan\u00e7a de vida, com novos cuidados com a sa\u00fade f\u00edsica e mental e mudan\u00e7a dos h\u00e1bitos de trabalho.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cOs desafios da sa\u00fade da mulher s\u00e3o complexos e profundamente interligados. As mulheres passam 25% mais tempo de suas vidas convivendo com problemas de sa\u00fade e limita\u00e7\u00f5es.\u201d<\/h6>\n<\/blockquote>\n<p>Sua experi\u00eancia revelou que o sistema de sa\u00fade ainda n\u00e3o considera plenamente a realidade das mulheres. Ela enfrentou uma jornada fragmentada at\u00e9 obter um diagn\u00f3stico e iniciar o tratamento, refor\u00e7ando a percep\u00e7\u00e3o de que seus sintomas, corpos e contextos de vida ainda s\u00e3o pouco compreendidos e incorporados \u00e0 pesquisa e ao cuidado.<\/p>\n<p>Essa experi\u00eancia levou Paula a se perguntar: quantas mulheres s\u00e3o incompreendidas, ignoradas ou n\u00e3o recebem o cuidado adequado por um sistema que n\u00e3o foi pensado para elas?<\/p>\n<p>Paula defende um modelo de sa\u00fade mais integral, com melhores dados, pesquisas mais inclusivas e cuidados coordenados. Seu objetivo \u00e9 transformar o sistema para que as mulheres sejam vistas e tratadas como um todo desde o in\u00edcio.<\/p>\n<p class=\"unformatted\">Essa constata\u00e7\u00e3o a levou a fundar o [w]Health, um movimento global dedicado a reduzir as desigualdades de g\u00eanero na sa\u00fade, uma disparidade que tem consequ\u00eancias reais, como diagn\u00f3sticos equivocados, impactos na sa\u00fade mental e desafios no desempenho profissional das mulheres.<\/p>\n<blockquote>\n<h6 class=\"--h6\">\u201cO que muitas mulheres vivenciam na \u00e1rea da sa\u00fade n\u00e3o \u00e9 isolado, reflete falhas sist\u00eamicas que existem h\u00e1 d\u00e9cadas.\u201d<\/h6>\n<\/blockquote>\n<\/div>\n                                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<div\n    id=\"block_6aa588b41fe54\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div id=\"block_6aa588b421034\" class=\"row row--space-between column__container mobile-column-gap-6 column--layout-40-60\">\n    \n<div id=\"block-column_6aa588b420203\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6aa588b42014c\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6aa588b420fae\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6aa588b4202fd\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Uma iniciativa integrada<\/h3>\n<p>Da pr\u00e1tica cl\u00ednica em uma comunidade ao sul de Atlanta \u00e0 colabora\u00e7\u00e3o global em Londres, o progresso depende de conectar diferentes perspectivas e desenvolver solu\u00e7\u00f5es alinhadas \u00e0s necessidades reais. Ao trocar sistemas que fragmentam a aten\u00e7\u00e3o por ferramentas que permitem uma escuta mais atenta dos profissionais de sa\u00fade, fortalecemos a dimens\u00e3o humana do cuidado.<\/p>\n<p><span style=\"text-wrap-mode: initial;\" data-contrast=\"auto\">Quando os profissionais de sa\u00fade t\u00eam espa\u00e7o para ouvir, os pacientes t\u00eam a chance de serem verdadeiramente ouvidos. Assim, o cuidado se torna mais pr\u00f3ximo, personalizado e humano. \u00a0<\/span><span style=\"text-wrap-mode: initial;\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6aa588b4204f6\"\n    class=\"spacer spacer-1 spacer-mobile-0 spacer--desktop-only\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_156e870127012b198b8e4f0909a60960\"\n    class=\"transition--in-up \">\n        <a href=\"https:\/\/www.kearney.com\/industry\/health\/w-health\/article\/w-health-tech-manifesto-from-ambition-to-impact-with-data-digital-and-ai\" class=\"unlocked-button unlocked-button--generic unlocked-button--generic__tertiary\" target=\"_blank\" aria-label=\"\" >\n    Descubra como podemos ajudar a promover grandes mudan\u00e7as juntos            <span class=\"unlocked-button__icon\"><svg class=\"svg-icon\" width=\"25\" height=\"25\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 25 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.38907 0.957031C1.38907 0.680889 1.61293 0.457031 1.88907 0.457031H24.0429C24.319 0.457031 24.5429 0.680889 24.5429 0.957031V23.2248C24.5429 23.501 24.319 23.7248 24.0429 23.7248H23.5429C23.2667 23.7248 23.0429 23.501 23.0429 23.2248V3.01769L2.09097 23.9696C1.89571 24.1649 1.57913 24.1649 1.38386 23.9696L1.03031 23.616C0.835049 23.4208 0.83505 23.1042 1.03031 22.9089L21.9822 1.95703H1.88907C1.61293 1.95703 1.38907 1.73317 1.38907 1.45703V0.957031Z\" fill=\"currentColor\"\/><\/svg><\/span>\n        <\/a>\n<\/div>\n\n\n\n<div\n    id=\"block_6aa588b4207cb\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n<nav\n\tclass=\"story-tags \"\n\taria-labelledby=\"block_7f9df30d22815952a5f7d847f42d5212-topics-label\"\n\tid=\"block_7f9df30d22815952a5f7d847f42d5212\">\n\t<div class=\"story-tags__inner\">\n\t\t<span class=\"story-tags__label\" id=\"block_7f9df30d22815952a5f7d847f42d5212-topics-label\">Topics:<\/span>\n\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/pt-br\/tag\/copilot\/\">Copilot<\/a>\n\t\t\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/pt-br\/tag\/ia\/\">IA<\/a>\n\t\t\t\t\t\t\t\t<span class=\"story-tags__pair\">\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/pt-br\/tag\/impacto-social\/\">Impacto social<\/a>\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/pt-br\/tag\/saude\/\">Sa\u00fade<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n<\/nav>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_6aa588b42116a\"\n    class=\"spacer spacer-8 spacer-mobile-5\">\n<\/div>\n\n<hr id=\"block_6aa588b42126a\" class=\"separator transition--fade-in \"  \/>\n\n<div\n    id=\"block_6aa588b4212d0\"\n    class=\"rich-text transition--in-up \">\n    <p class=\"--caption1\">Os produtos e servi\u00e7os da Microsoft (1) n\u00e3o s\u00e3o desenvolvidos, destinados ou disponibilizados como dispositivos m\u00e9dicos e (2) n\u00e3o foram projetados ou destinados a substituir orienta\u00e7\u00f5es, diagn\u00f3sticos, tratamentos ou julgamentos de profissionais de sa\u00fade, nem devem ser utilizados como substitutos desses servi\u00e7os. Clientes e parceiros s\u00e3o respons\u00e1veis por garantir que suas solu\u00e7\u00f5es estejam em conformidade com as leis e regulamenta\u00e7\u00f5es aplic\u00e1veis.<\/p>\n<\/div>\n\n\n<div\n    id=\"block_6aa588b4213f6\"\n    class=\"spacer spacer-9 spacer-mobile-6\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Uma abordagem mais humana est\u00e1 transformando o cuidado com a sa\u00fade da mulher<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"tags":[335,334,274,416],"class_list":["post-44775","stories","type-stories","status-publish","hentry","tag-copilot","tag-ia","tag-impacto-social","tag-saude","collections-future-of-society","entry","page-content"],"acf":{"featured_media_featured_scrim_color":"#732553","featured_media_card_ratio":"1-1","featured_media_card_image":41137,"featured_media_card_video":40893,"featured_media_card_video_button_desc":"","featured_media_featured_image":41083,"featured_media_featured_video":"","featured_media_featured_video_button_desc":"","featured_media_featured_headline":"","featured_media_featured_excerpt":"","featured_media_search_image":41110,"featured_media_search_card_image":41110,"featured_media_search_card_video":"","featured_media_search_card_video_button_desc":"","disable_segoe_serif":false,"settings":{"external_url":[""],"collections":72}},"_links":{"self":[{"href":"https:\/\/unlocked.microsoft.com\/pt-br\/wp-json\/wp\/v2\/stories\/44775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unlocked.microsoft.com\/pt-br\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/unlocked.microsoft.com\/pt-br\/wp-json\/wp\/v2\/types\/stories"}],"wp:attachment":[{"href":"https:\/\/unlocked.microsoft.com\/pt-br\/wp-json\/wp\/v2\/media?parent=44775"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unlocked.microsoft.com\/pt-br\/wp-json\/wp\/v2\/tags?post=44775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}