{"id":11997,"date":"2025-07-01T06:00:00","date_gmt":"2025-07-01T13:00:00","guid":{"rendered":"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=11997"},"modified":"2025-12-08T13:19:42","modified_gmt":"2025-12-08T21:19:42","slug":"ki-im-zentrum-des-schoenen-spiels","status":"publish","type":"stories","link":"https:\/\/unlocked.microsoft.com\/de\/ki-im-zentrum-des-schoenen-spiels\/","title":{"rendered":"KI im Zentrum des sch\u00f6nen Spiels"},"content":{"rendered":"\n    <div id=\"block_a8ca5742ad4911360a9390dcf5731a43\" class=\"js-card fullwidth-feature-bottom fullwidth-feature-bottom--bottom\" style=\"\">\n                                <div class=\"container row transition--in-up --has-eyebrow\">\n            <div class=\"fullwidth-feature-bottom__header-wrapper col-md-14\">\n                <div class=\"fullwidth-feature-bottom__header-wrapper\">\n                                        <h1 class=\"fullwidth-feature-bottom__header fullwidth-feature-bottom__header__size-h2 \">\n                                            KI im Zentrum des sch\u00f6nen Spiels                                         <\/h1>\n                                            <\/div>\n                    <\/div>\n        <div class=\"fullwidth-feature-bottom__excerpt-wrapper col-md-6 offset-md-3\">\n                            <div class=\"fullwidth-feature-bottom__excerpt\">\n                    Die Premier League f\u00fchrt eine neue Intelligenz-Engine f\u00fcr jeden Fan-Touchpoint ein.                <\/div>\n                        \n                    <\/div>\n    <\/div>\n        <div class=\"fullwidth-feature-bottom__media   transition--media\">\n        \n<div id=\"block_a8ca5742ad4911360a9390dcf5731a43_video-player\" class=\"video-player\">\n    <div id=\"videoplayer-1\" class=\"video-player__wrapper js-video-player theme-overlay  has-overlay-image\" aria-label=\"Sehen Sie sich \u201eMit KI das Fu\u00dfballerlebnis ver\u00e4ndern\u201c an\">\n        <div\n            id=\"video-player-overlay-8c5114ce-7fcc-47e4-a612-9e5eb9d641f9\"\n            class=\"video-player__overlay js-video-player-overlay\"\n            data-label-video-title=\"\u201eMit KI das Fu\u00dfballerlebnis ver\u00e4ndern\u201c\"\n            data-label-desktop=\"A large crowd of people in stadium seats cheer and raise their arms, suggesting a lively and energetic atmosphere at a sports event.\"\n            data-label-mobile=\"A large crowd of people in stadium seats cheer and raise their arms, suggesting a lively and energetic atmosphere at a sports event.\">\n            <div class=\"video-player__overlay__container transition--player-overlay video-player__overlay__container--overlay-ultradark\">\n                \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Hero.gif 800w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Hero-256x144.gif 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Hero-480x270.gif 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Hero-768x432.gif 768w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Hero.gif\"\n                                    width=\"800\"\n            height=\"450\"\n                        class=\"\"\n            alt=\"A large crowd of people in stadium seats cheer and raise their arms, suggesting a lively and energetic atmosphere at a sports event.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n            <\/div>\n            <div class=\"video-player__overlay__info-container js-video-player-info-container\">\n                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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.5625 0C0.25184 0 0 0.25184 0 0.5625V17.4375C0 17.7482 0.25184 18 0.5625 18H2.4375C2.74816 18 3 17.7482 3 17.4375V0.5625C3 0.25184 2.74816 0 2.4375 0H0.5625ZM9.5625 0C9.25184 0 9 0.25184 9 0.5625V17.4375C9 17.7482 9.25184 18 9.5625 18H11.4375C11.7482 18 12 17.7482 12 17.4375V0.5625C12 0.25184 11.7482 0 11.4375 0H9.5625Z\" fill=\"currentColor\"\/><\/svg><\/span>\n<\/button>\n                <\/span>\n                                <span\n                    class=\"video-player__overlay__media-title\"\n                    aria-hidden=\"true\">Sehen Sie sich \u201eMit KI das Fu\u00dfballerlebnis ver\u00e4ndern\u201c an                <\/span>\n                                            <\/div>\n        <\/div>\n        <div>\n            <iframe loading=\"lazy\"\n                id=\"8c5114ce-7fcc-47e4-a612-9e5eb9d641f9\"\n                class=\"video-player__iframe 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class=\"--h6\">Die Premier League ist ein globales Ph\u00e4nomen mit 1,8 Milliarden Fans auf allen Kontinenten, in allen Kulturen und Sprachen. Die Liga entwickelt sich weiter, um den Bed\u00fcrfnissen ihrer weltweiten Fans gerecht zu werden. Im Mittelpunkt dieser Transformation steht die Microsoft-Technologie, die vertrauensw\u00fcrdige Cloud- und KI-Innovationen einbringt, um die Art und Weise zu ver\u00e4ndern, wie Milliarden von Fans weltweit mit der Liga interagieren, die sie lieben.<\/h6>\n<p>In einer fragmentierten digitalen Landschaft gestaltet die Premier League die Art und Weise, wie Fans mit dem Spiel in Kontakt treten, neu. In einer Welt endloser Inhalte bedeutet die F\u00f6rderung ihrer Leidenschaft, dass sie sie \u00fcber verschiedene Plattformen und Anbieter verfolgen, was es f\u00fcr die Fans schwieriger macht, in Verbindung zu bleiben. Fans erwarten personalisierte Erlebnisse, die auf ihre individuellen Interessen zugeschnitten sind. Mit der Technologie von Microsoft baut die Liga eine einheitliche, intelligente Plattform auf, die Fans n\u00e4her an das bringt, was ihnen am wichtigsten ist, und zwar zu ihren Bedingungen.<\/p>\n<p>Im Kern geht es bei der Partnerschaft zwischen Microsoft und der Premier League darum, das Fanerlebnis neu zu definieren und den Ligabetrieb durch modernste Technologie zu revolutionieren. Von personalisierten Inhalten f\u00fcr jeden Fan bis hin zu optimierten internen Prozessen \u2013 die umfangreiche Tool-Suite von Microsoft tr\u00e4gt dazu bei, dass sich die Premier League in der modernen digitalen Landschaft weiterentwickelt und aufbl\u00fcht.<\/p>\n<p>Mit der vollen Leistungsf\u00e4higkeit von Azure, KI, Copilot, M365, Power Platform und Security liefern wir eine der bedeutendsten technologischen Transformationen in der Geschichte der Premier League. Gemeinsam bauen wir die f\u00fchrende Medien-, Daten- und KI-Plattform im globalen Sport auf: eine Plattform, die neu definiert, wie sich Fans engagieren, wie Vereine wachsen und wie die Premier League gedeiht.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_69e7994564fb5\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div id=\"block_69e7994571b2f\" class=\"row row--space-between column__container mobile-column-gap-4 column--layout-40-60\">\n    \n<div id=\"block-column_69e7994570b8f\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_a005df20247337b83e167546962c8598\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-video js-media-video\">\n            <div\n            class=\"media-video__wrapper\"\n                        role=\"presentation\"\n                    >\n\n                    <video\n                id=\"video-2\"\n                class=\"ratio--1-1\"\n                loop 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  <p class=\"--caption1\">Mit dem KI-gest\u00fctzten Assistenten k\u00f6nnen Fans personalisierte Einblicke in Echtzeit erhalten, einschlie\u00dflich Statistiken und Videos von Spielen.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_69e79945719ad\" class=\"column\">\n    \n\n<div\n    id=\"block_69e7994570d63\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Lebendige, intelligente Inhalte<\/h3>\n<p>Von \u00fcber 30 Saisons mit Statistiken und 300.000 Artikeln bis hin zu 9.000 Videos und 380 Live-Spielen mit Echtzeitdaten pro Saison verwandeln Microsoft und die Premier League ihr Verm\u00e4chtnis in lebendige, intelligente Inhalte, die in Echtzeit \u00fcbersetzt, personalisiert und bereitgestellt werden, damit die Fans auf ihre eigene Art und Weise interagieren k\u00f6nnen.<\/p>\n<p>Microsoft unterst\u00fctzt die Premier League dabei, eine bahnbrechende digitale Fan-Plattform aufzubauen: mit Azure AI Foundry und agentischer Architektur. Diese Technologien haben die Premier League inspiriert, ein neues Fan-Erlebnis mit revolution\u00e4ren Funktionen zu gestalten.<\/p>\n<p>Aber es geht nicht nur um Engagement, sondern auch um Evolution. Microsoft unterst\u00fctzt die Premier League dabei, Innovationen zu skalieren und ihre Mitarbeitenden mit sicheren, intelligenten Tools auszustatten. Das Ergebnis ist eine reichhaltigere, pers\u00f6nlichere Verbindung f\u00fcr die Fans; ein skalierbares, nachhaltiges Gesch\u00e4ft f\u00fcr die Liga; und ein Schaufenster f\u00fcr die F\u00e4higkeit von Microsoft, das Erwartete in das M\u00f6gliche zu verwandeln.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_69e7994570fde\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_69e7994571286\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Wenn maschinelles Lernen den Fu\u00dfball revolutioniert<\/h3>\n<p>Mit der KI von Microsoft als Kernst\u00fcck verwandelt sich der Premier League Companion in einen dynamischen, KI-gest\u00fctzten Assistenten, der den Fans Echtzeit-Einblicke und personalisierte Inhalte bietet und so die Vielfalt seiner globalen Fangemeinde widerspiegelt.<\/p>\n<p>Sp\u00e4ter in dieser Saison k\u00f6nnen sich die Fans auf ein verbessertes Erlebnis mit einer Vielzahl neuer Funktionen freuen. Dazu geh\u00f6ren generative KI f\u00fcr die Erstellung personalisierter Videopakete, mehrsprachige Inhalte und ein KI-gest\u00fctzter Fantasy Premier League-Assistenzmanager. Mit diesen Optionen k\u00f6nnen die Fans auch auf Echtzeit-Statistiken und -Einblicke zugreifen, um sie direkt in das Spiel eintauchen zu lassen.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_69e79945714e3\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_69e799457178e\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Eine Vision f\u00fcr den Sport von morgen<\/h3>\n<p>Gemeinsam wollen Microsoft und die Premier League die fortschrittlichste Medien-, Daten- und KI-Plattform im globalen Sport aufbauen, eine Plattform, die Fans unterst\u00fctzt, Innovationen vorantreibt und neue Ma\u00dfst\u00e4be daf\u00fcr setzt, wie Technologie das Spiel voranbringen kann.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_69e7994571db2\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<img decoding=\"async\" width=\"100%\" src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Fans.png\" alt=\"Four images show soccer fans wearing different team jerseys and scarves, smiling and posing outdoors; teams represented include Nottingham Forest, Fulham, Liverpool, and Tottenham.\"\/>\n\n\n<div\n    id=\"block_69e79945720d2\"\n    class=\"spacer spacer-9 spacer-mobile-6\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Die Premier League f\u00fchrt eine neue Intelligenz-Engine f\u00fcr jeden Fan-Touchpoint ein<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"tags":[],"class_list":["post-11997","stories","type-stories","status-publish","hentry","collections-changing-the-game","entry","page-content"],"acf":{"featured_media_featured_scrim_color":"#453668","featured_media_card_ratio":"1-1","featured_media_card_image":"","featured_media_card_video":12011,"featured_media_card_video_button_desc":"","featured_media_featured_image":"","featured_media_featured_video":12011,"featured_media_featured_video_button_desc":"","featured_media_featured_headline":"","featured_media_featured_excerpt":"","featured_media_search_image":12009,"featured_media_search_card_image":12009,"featured_media_search_card_video":"","featured_media_search_card_video_button_desc":"","disable_segoe_serif":false,"settings":{"external_url":[""],"collections":8}},"_links":{"self":[{"href":"https:\/\/unlocked.microsoft.com\/de\/wp-json\/wp\/v2\/stories\/11997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unlocked.microsoft.com\/de\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/unlocked.microsoft.com\/de\/wp-json\/wp\/v2\/types\/stories"}],"wp:attachment":[{"href":"https:\/\/unlocked.microsoft.com\/de\/wp-json\/wp\/v2\/media?parent=11997"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unlocked.microsoft.com\/de\/wp-json\/wp\/v2\/tags?post=11997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}