{"id":15567,"date":"2025-07-01T06:00:00","date_gmt":"2025-07-01T13:00:00","guid":{"rendered":"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=15567"},"modified":"2025-12-09T09:18:46","modified_gmt":"2025-12-09T17:18:46","slug":"umela-inteligence-v-srdci-teto-krasne-hry","status":"publish","type":"stories","link":"https:\/\/unlocked.microsoft.com\/cs\/umela-inteligence-v-srdci-teto-krasne-hry\/","title":{"rendered":"Um\u011bl\u00e1 inteligence v srdci t\u00e9to kr\u00e1sn\u00e9 hry"},"content":{"rendered":"\n    <div id=\"block_3b10532d1c3febe58a717764bb318a49\" class=\"js-card fullwidth-feature-bottom fullwidth-feature-bottom--bottom\" style=\"\">\n                                <div class=\"container row transition--in-up --has-eyebrow\">\n            <div class=\"fullwidth-feature-bottom__header-wrapper col-md-14\">\n                <div class=\"fullwidth-feature-bottom__header-wrapper\">\n                                        <h1 class=\"fullwidth-feature-bottom__header fullwidth-feature-bottom__header__size-h2 \">\n                                            Um\u011bl\u00e1 inteligence v srdci t\u00e9to kr\u00e1sn\u00e9 hry                                        <\/h1>\n                                            <\/div>\n                    <\/div>\n        <div class=\"fullwidth-feature-bottom__excerpt-wrapper col-md-6 offset-md-3\">\n                            <div class=\"fullwidth-feature-bottom__excerpt\">\n                    Premier League p\u0159edstavuje nov\u00fd inteligentn\u00ed modul pro ka\u017ed\u00fd kontaktn\u00ed bod s fanou\u0161ky.                <\/div>\n                        \n                    <\/div>\n    <\/div>\n        <div class=\"fullwidth-feature-bottom__media   transition--media\">\n        \n<div id=\"block_3b10532d1c3febe58a717764bb318a49_video-player\" class=\"video-player\">\n    <div id=\"videoplayer-1\" class=\"video-player__wrapper js-video-player theme-overlay  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10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6a2d6b20beae8\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n<\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a2d6b20bfa2f\" class=\"column\">\n    \n\n<div\n    id=\"block_6a2d6b20bf13c\"\n    class=\"rich-text transition--in-up \">\n    <h6 class=\"--h6\">Premier League je celosv\u011btov\u00fdm fenom\u00e9nem, a\u00a0m\u016f\u017ee se pochlubit 1,8\u00a0miliardou fanou\u0161k\u016f na v\u0161ech kontinentech, ve v\u0161ech kultur\u00e1ch a\u00a0jazyc\u00edch. Liga se vyv\u00edj\u00ed, aby uspokojila pot\u0159eby sv\u00fdch fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b. J\u00e1drem t\u00e9to transformace je technologie spole\u010dnosti Microsoft, kter\u00e1 p\u0159in\u00e1\u0161\u00ed spolehliv\u00e9 cloudov\u00e9 a AI inovace, kter\u00e9 m\u011bn\u00ed zp\u016fsob, jak\u00fdm se miliardy fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b zapojuj\u00ed do ligy, kterou miluj\u00ed.<\/h6>\n<p>V\u00a0rozt\u0159\u00ed\u0161t\u011bn\u00e9m digit\u00e1ln\u00edm prost\u0159ed\u00ed Premier League p\u0159etv\u00e1\u0159\u00ed zp\u016fsob, jak\u00fdm se fanou\u0161ci propojuj\u00ed se\u00a0hrou. Ve sv\u011bt\u011b nekone\u010dn\u00e9ho obsahu znamen\u00e1 podn\u011bcov\u00e1n\u00ed jejich v\u00e1\u0161n\u011b sledov\u00e1n\u00ed r\u016fzn\u00fdch platforem a\u00a0poskytovatel\u016f obsahu, co\u017e fanou\u0161k\u016fm zt\u011b\u017euje z\u016fstat v kontaktu. Fanou\u0161ci o\u010dek\u00e1vaj\u00ed p\u0159izp\u016fsoben\u00e9 z\u00e1\u017eitky, kter\u00e9 vyhovuj\u00ed jejich jedine\u010dn\u00fdm z\u00e1jm\u016fm. S\u00a0technologi\u00ed spole\u010dnosti Microsoft buduje liga jednotnou, inteligentn\u00ed platformu, kter\u00e1 fanou\u0161k\u016fm p\u0159ibli\u017euje to, co je pro n\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed, a\u00a0to podle jejich p\u0159edstav.<\/p>\n<p>Partnerstv\u00ed mezi Microsoftem a\u00a0Premier League se v\u00a0z\u00e1sad\u011b zam\u011b\u0159uje na p\u0159edefinov\u00e1n\u00ed z\u00e1\u017eitk\u016f fanou\u0161k\u016f a revoluci v fungov\u00e1n\u00ed ligy prost\u0159ednictv\u00edm \u0161pi\u010dkov\u00fdch technologi\u00ed. Od p\u0159izp\u016fsoben\u00e9ho obsahu pro ka\u017ed\u00e9ho fanou\u0161ka a\u017e po zefektivn\u011bn\u00e9 intern\u00ed procesy \u2013 komplexn\u00ed sada n\u00e1stroj\u016f spole\u010dnosti Microsoft pom\u00e1h\u00e1 Premier League se vyv\u00edjet a\u00a0prosperovat v\u00a0modern\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n<p>D\u00edky pln\u00e9mu v\u00fdkonu Azure, AI, Copilotovi, M365, Power Platform a\u00a0zabezpe\u010den\u00ed p\u0159in\u00e1\u0161\u00edme jednu z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch transformac\u00ed v historii Premier League. Spole\u010dn\u011b budujeme p\u0159edn\u00ed medi\u00e1ln\u00ed, datovou a\u00a0AI\u00a0platformu v\u00a0glob\u00e1ln\u00edm sportu, kter\u00e1 redefinuje zp\u016fsob, jak\u00fdm se fanou\u0161ci zapojuj\u00ed, jak kluby rostou a\u00a0jak Premier League prosperuje.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_6a2d6b20c0aba\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<div id=\"block_6a2d6b20d168e\" class=\"row row--space-between column__container mobile-column-gap-4 column--layout-40-60\">\n    \n<div id=\"block-column_6a2d6b20d0619\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_fa216507494573c3c8187680e487bf46\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-video js-media-video\">\n            <div\n            class=\"media-video__wrapper\"\n                        role=\"presentation\"\n                    >\n\n                    <video\n                id=\"video-2\"\n    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spacer-mobile-1\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a2d6b20d0386\"\n    class=\"rich-text transition--in-up \">\n    <p class=\"--caption1\">D\u00edky AI asistentovi mohou fanou\u0161ci v\u00a0re\u00e1ln\u00e9m \u010dase z\u00edsk\u00e1vat p\u0159izp\u016fsoben\u00e9 informace, v\u010detn\u011b statistik a\u00a0vide\u00ed ze z\u00e1pas\u016f.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a2d6b20d1512\" class=\"column\">\n    \n\n<div\n    id=\"block_6a2d6b20d0821\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">\u017div\u00fd, inteligentn\u00ed obsah<\/h3>\n<p>Od v\u00edce ne\u017e 30 sez\u00f3n statistik a 300 000 \u010dl\u00e1nk\u016f po 9 000 vide\u00ed a 380 \u017eiv\u00fdch z\u00e1pas\u016f s daty v re\u00e1ln\u00e9m \u010dase za sez\u00f3nu \u2013 spole\u010dnost Microsoft a Premier League m\u011bn\u00ed star\u0161\u00ed obsah na \u017eiv\u00fd inteligentn\u00ed obsah, kter\u00fd je p\u0159ekl\u00e1d\u00e1n, p\u0159izp\u016fsobov\u00e1n a dod\u00e1v\u00e1n v re\u00e1ln\u00e9m \u010dase, aby se fanou\u0161ci mohli zapojit sv\u00fdm vlastn\u00edm zp\u016fsobem.<\/p>\n<p>Spole\u010dnost Microsoft pom\u00e1h\u00e1 Premier League vybudovat pr\u016flomovou digit\u00e1ln\u00ed platformu pro fanou\u0161ky pomoc\u00ed Azure AI\u00a0Foundry a\u00a0agentn\u00ed architektury, kter\u00e9 inspirovaly Premier League k\u00a0vytvo\u0159en\u00ed nov\u00e9ho z\u00e1\u017eitku pro fanou\u0161ky s\u00a0p\u0159evratn\u00fdmi funkcemi.<\/p>\n<p>Ale nen\u00ed to jen o\u00a0anga\u017eovanosti, je to o\u00a0evoluci. Microsoft pom\u00e1h\u00e1 Premier League \u0161k\u00e1lovat inovace a poskytovat sv\u00fdm zam\u011bstnanc\u016fm bezpe\u010dn\u00e9 a inteligentn\u00ed n\u00e1stroje. V\u00fdsledkem je bohat\u0161\u00ed a\u00a0osobn\u011bj\u0161\u00ed spojen\u00ed pro fanou\u0161ky; \u0161k\u00e1lovateln\u00e9 a\u00a0udr\u017eiteln\u00e9 podnik\u00e1n\u00ed pro ligu; a\u00a0uk\u00e1zka schopnosti spole\u010dnosti Microsoft prom\u011bnit to, co se o\u010dek\u00e1v\u00e1, v\u00a0to, co je mo\u017en\u00e9.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a2d6b20d0ab8\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a2d6b20d0d96\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Strojov\u00e9 u\u010den\u00ed se setk\u00e1v\u00e1 se dnem z\u00e1pasu<\/h3>\n<p>Premier League Companion s\u00a0um\u011blou inteligenc\u00ed spole\u010dnosti Microsoft se m\u011bn\u00ed v\u00a0dynamick\u00e9ho asistenta s\u00a0um\u011blou inteligenc\u00ed, kter\u00fd fanou\u0161k\u016fm nab\u00edz\u00ed informace v\u00a0re\u00e1ln\u00e9m \u010dase a\u00a0p\u0159izp\u016fsoben\u00fd obsah odr\u00e1\u017eej\u00edc\u00ed rozmanitost glob\u00e1ln\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny.<\/p>\n<p>Pozd\u011bji v\u00a0t\u00e9to sez\u00f3n\u011b se fanou\u0161ci mohou t\u011b\u0161it na vylep\u0161en\u00fd z\u00e1\u017eitek s\u00a0\u0159adou nov\u00fdch funkc\u00ed. Pat\u0159\u00ed mezi n\u011b generativn\u00ed um\u011bl\u00e1 inteligence pro vytv\u00e1\u0159en\u00ed p\u0159izp\u016fsoben\u00fdch video bal\u00ed\u010dk\u016f, v\u00edcejazy\u010dn\u00fd obsah a\u00a0asisten\u010dn\u00ed mana\u017eer Fantasy Premier League s\u00a0um\u011blou inteligenc\u00ed. D\u00edky t\u011bmto mo\u017enostem budou m\u00edt fanou\u0161ci tak\u00e9 p\u0159\u00edstup ke statistik\u00e1m a\u00a0informac\u00edm v\u00a0re\u00e1ln\u00e9m \u010dase, kter\u00e9 je uvedou p\u0159\u00edmo do hry.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a2d6b20d1035\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a2d6b20d12fa\"\n    class=\"rich-text transition--in-up \">\n    <h3 class=\"--h4\">Vize pro podporu sportu z\u00edt\u0159ka<\/h3>\n<p>Spole\u010dnosti Microsoft a\u00a0Premier League si spole\u010dn\u011b kladou za c\u00edl vybudovat nejmodern\u011bj\u0161\u00ed platformu pro m\u00e9dia, data a\u00a0um\u011blou inteligenci v\u00a0glob\u00e1ln\u00edm sportu \u2013 platformu, kter\u00e1 podporuje fanou\u0161ky, p\u0159in\u00e1\u0161\u00ed inovace a\u00a0stanovuje nov\u00e9 standardy pro to, jak technologie mohou zlep\u0161it sportovn\u00ed z\u00e1\u017eitky.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<div\n    id=\"block_6a2d6b20d192b\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n<img decoding=\"async\" width=\"100%\" src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2025\/06\/Premier-League-Fans.png\" alt=\"Four images show soccer fans wearing different team jerseys and scarves, smiling and posing outdoors; teams represented include Nottingham Forest, Fulham, Liverpool, and Tottenham.\"\/>\n\n\n<div\n    id=\"block_6a2d6b20d1c67\"\n    class=\"spacer spacer-9 spacer-mobile-6\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Premier League p\u0159edstavuje nov\u00fd inteligentn\u00ed modul pro ka\u017ed\u00fd kontaktn\u00ed bod s fanou\u0161ky<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"tags":[251],"class_list":["post-15567","stories","type-stories","status-publish","hentry","tag-data","collections-changing-the-game","entry","page-content"],"acf":{"featured_media_featured_scrim_color":"#453668","featured_media_card_ratio":"1-1","featured_media_card_image":"","featured_media_card_video":15581,"featured_media_card_video_button_desc":"","featured_media_featured_image":"","featured_media_featured_video":15581,"featured_media_featured_video_button_desc":"","featured_media_featured_headline":"","featured_media_featured_excerpt":"","featured_media_search_image":15579,"featured_media_search_card_image":15579,"featured_media_search_card_video":"","featured_media_search_card_video_button_desc":"","disable_segoe_serif":false,"settings":{"external_url":[""],"collections":8}},"_links":{"self":[{"href":"https:\/\/unlocked.microsoft.com\/cs\/wp-json\/wp\/v2\/stories\/15567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unlocked.microsoft.com\/cs\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/unlocked.microsoft.com\/cs\/wp-json\/wp\/v2\/types\/stories"}],"wp:attachment":[{"href":"https:\/\/unlocked.microsoft.com\/cs\/wp-json\/wp\/v2\/media?parent=15567"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unlocked.microsoft.com\/cs\/wp-json\/wp\/v2\/tags?post=15567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}